About
The Al Saiee Story
Welcome to our flavors
Our story started in 1998. We started as a distributor of spices and cereals. Before too long, we grew up into a processor and marketer of a variety of heathy and premium products in multiple segments. Today, our brands are the most trusted and widely appreciated across the UAE.
Two decades of our business excellence has placed us among the most progressive organizations in the Middle East. Today we are a multi million business house with more than 200 precious people working together.
We really love what we do, and people really enjoy what we love!
Our Vision
Our vision is to be the UAE's trusted market leader in the FMCG industry, delighting customers with exceptional products and services.
We aim to be a workplace of choice, nurturing employees, fostering strong partnerships, and positively impacting the communities we serve
Our Mission
At ASG, we strive to lead the UAE's FMCG industry by delivering innovative products that exceed customer expectations. We foster a dynamic workplace where growth and innovation thrive, and we actively contribute to our stakeholders' success and community betterment. Our unwavering commitment to excellence drives us to become a trusted leader, delighting customers and inspiring employees.
Our Product Categories
- Spices
- Spice Powders
- Pulses
- Ethnic Breakfast Products
- Masalas
- Healthy Food Products
- Glass bottle - Spices, Herbs
- Dry Fruits
- Grains
- Snacks and Candies
- Cooking Supplies
- Flours
- Beverages
- Cooking Oils, Sauces & Pastes
- Salt & Sweeteners
- Rice
Quality
We source only the finest ingredients, ensuring freshness and authentic taste in every product.
Reach
Our extensive distribution network ensures your favorite products are always within reach across the UAE.
Trusted Brands
Enjoy the quality and flavors of your favorite brands like TastyFood, Ajmi, Happy, Fanooz Kozhikoden’s, and Bisleri.
Legacy
Our commitment to quality and customer satisfaction drives our position as a major UAE distributor.
ASG Group
Why Al Saiee Group ?
Market Leader
Experience the expertise of a major UAE distributor, setting the standard for quality and variety.
Strategic Partnerships
We forge strong relationships with top brands to bring you the best selection and reliable supply.
Strict Standards
Our commitment to excellence guarantees the finest products for your customers.
Supply Chain Solutions
Ensure consistent product availability and streamline your operations with our reliable supply chain.
We Distribute
The Brands
Tasty Food
Under Tasty Food, we bring forth a wide range of natural and interesting food products. Tasty Food reflects the rich tradition of real food from different cultures around the world. Tasty Food is one of the leading brands among the branded food products. It started its saga in 1998. Today we are the most popular family choice in UAE. Many things might have changed since our inception. But the one thing that have not changed yet is our obsession with taste and quality. We are really proud about the fact that we have never failed in satisfying the trust and expectation our customers bestowed upon us.
Ajmi
Ajmi is your one-stop destination for authentic and flavourful Indian food prod- ucts! Ajmi Flour Mills (India) Pvt Ltd. has been delighting taste buds since 1994 with their range of high-quality puttu products, spice powders, and more.
Whether you are a home cook, a food enthusiast, or a professional chef, Ajmi is here to elevate your culinary adventures. Experience the magic of Ajmi’s Puttu, Curry Masala, and Powdered Perfection a journey through flavours that will leave you craving for more. Embrace the true taste of Kerala with Ajmi, where every bite is a celebration of culinary excellence.
Kozhikoden's
Welcome to Kozhikoden’s, your ultimate destination for a delightful culinary journey through the flavours of Malabar! Since 1992, in the heart of Kozhikode (Calicut), Kerala, they have been dedicat- ed to crafting exceptional food products that capture the essence of this beautiful region. Combining the art of baking with cooking, Kozhikodens have perfected recipes to create a range of delectable snacks, savouries, halwa, frozen foods, and other commodities that will tantalize your taste buds. With every product, they aim to deliver the flavours, aromas, and traditions that make Kerala’s cuisine so extraordinary.
Taste the essence of Malabar and savour the flavours that have been treasured for generations.
Happy
Welcome to the world of Happy Food, where taste and happi- ness come together in every sip and bite! Since 1975, the ‘HAPPY’ family has been dedicated to bringing joy to your table with their wide range of delicious food products. From jams, and pickles to peanut butter, there is something for every taste bud.
Happy Food carefully selects the finest ingredients to create its products, ensuring that every sip or bite is bursting with fresh- ness and flavour. Taking pride in commitment to delivering the highest standards of quality, you can trust that every Happy Food product is made with love and attention to detail.
Company
The Al Saiee story
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- Consulting
- Business Analyst
- Strategy & Assessment
- Coaching & Seminar
- Human Resources
Clients
Developing and implementing long-term business strategies.
Projects
Providing financial analysis, budgeting and forecasting.
Analysis
Providing financial analysis, budgeting and forecasting.
Members
Developing and implementing long-term business strategies.
Strategize. Optimize. Succeed.
Features
Strategic Solutions
Expert Consultant
We help businesses innovate their strategies, transform their operations
Data-Driven Insights
We help businesses innovate their strategies, transform their operations
Collaborative Team
We help businesses innovate their strategies, transform their operations
Global Perspective
We help businesses innovate their strategies, transform their operations
Building Futures
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Strategic Planning
Human Resources
Consulting
Market Research
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